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2019 June CM - Verbal Branding: Creating Simplicity, Efficiency, & Drive Improvement
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2019 June CM - Verbal Branding: Creating Simplicity, Efficiency, & Drive Improvement

When: Tuesday, June 4, 2019
5:30PM - 8:00PM
Where: Stony Brook Office Park
130 Turner St, Building #3
1st Floor, Lower Level-Cafeteria
United States
Contact: Makenzie Howard

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How verbal branding creates 'simplicity' to differentiate, create efficiency, and drive continuous improvement

Verbal Branding combines how to differentiate in competitive markets to sell and network better with an ultra-simple business framework that allows organizations to get everyone on the same page and use Simplicity as a mission-critical business tool. Once in place, Verbal Branding simultaneously improves sales growth, leadership alignment, decision-making, and operational efficiency. This strategy is unique worldwide and, becomes a game-changing and fundamentally better way to create strategy for branding, sales, and operating any type or size business. 
Stephen Melanson has been featured on and in over 18 years in business has given approximately 1,000 presentations on Verbal Branding and Business Simplicity.




Stephen Melanson, President, Melanson Consulting

Stephen Melanson is the President of Melanson Consulting, which was founded in 2004. He is a management consultant, speaker, Verbal Branding™ expert, and – as featured on – originator of the only ‘Differentiation and Business Simplicity’ platform of its kind worldwide. Mr. Melanson helps businesses grow faster, unify people, and simplify their strategy. He is a service provider and educational partner for individuals and small through Fortune 100 firms.


Here Is What You Missed

2019 June Career Management: “How verbal branding creates 'simplicity' to differentiate, create efficiency, and drive continuous improvement” presented by Stephen Melanson

June 4

Stephen began by discussing the importance of having a structured / layered approach to develop and maintain your brand.

-          Verbal brand – 5 seconds to communicate (keep it simple – no more than two concepts) – create curiosity about you.

-          Support verbal brand with three specific points – 30 seconds to communicate – answer curiosity

-          Be consistent with “branding” documents /sources - linked-in / marketing brochure / resume

The most important goal of your verbal brand is to differentiate yourself.  In addition, verbal branding can help unify the team and he recommends using simplicity as a tool.

What is in it for your audience / target – not about you!

He asked what to people say about you?  Do they re-state your brand or their interpretation?

Stephen recommend the following model “TICR”

-          T = Trust

-          IC = influence internal culture

-          R = growth such as “revenue”

You should strive for continuous improvement / self-discovery – create ideas that differentiate

– make something easier

– what’s not done

– what’s has strategic impact

Your brand should not change but your specific points will evolve over time – create connected value!

Am I the same as everyone else – or is my brand unique?

Photo/Video Release

Photographs and videos of attendees are taken at FEI Boston programs. By registering for this program, you are giving FEI Boston permission to take your photograph or video and use it with or without your knowledge and permission on FEI Boston promotional material including but not limited to our newsletters and conference materials, social media, publications, and our website.



This meeting qualifies for 1.5 CPE credits.

Field of study: Business Management & Organization

Prerequisites: There are no prerequisites for this meeting.

Advance preparation: There is no advance preparation require for this meeting.

Type of delivery method: Group-Live


Financial Executives International (FEI) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:


For FEI CPE credits, one credit hour equals 50 minutes according to NASBA guidelines. Some states boards may differ on how many minutes constitute a credit hour. Contact your state board for more information. Available in all State except those that do not accept web-based self-study credits. For more information regarding administrative policies such as complaint and refund, please contact our offices at 978.364.5134.


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